LUMA was founded in 2015 by a street photographer, a film editor and an event planner.
They expected a crowd of 3,000.
And 30,000 came.
Today, from artists to engineers to city workers and designers, LUMA represents the work of hundreds. Support comes from City of Binghamton, Broome County and the State of New York.
We believe when we give artists the freedom to play, the results are incomparable. We believe that art is the foundation of livability and livability is the core of economic development. And we believe in bringing our partners serious value by creating an experience unlike any other.
The first few years of LUMA have seen symphonies, cartoonists, artificial intelligence and live motion actors. We can’t wait to show you what’s next.
Using powerful projectors and 3D animation, we create the illusion that enormous structures are transforming as if by magic. City hall turns into a gingerbread house. The courthouse becomes Stonehenge. The light overpowers the surface and the effect seems real.
But more than just spectacle, LUMA is dedicated to the fine art of storytelling through projection mapping. What experiences can we share by transforming the urban landscape into animated canvases?
Help us find out.